Senior Marketing Strategist | Digital Growth Expert
Mary Graham
About Me
maryrugraham@gmail.com
210.788.8575
With over a decade of experience in digital marketing, I specialize in designing and executing data-driven campaigns that increase brand visibility and drive pipeline growth. From UX strategy to paid media, I’ve helped startups, non-profits, and government entities reach their audiences with clarity and impact. My work spans across diverse industries including healthcare, government, SaaS, and events.
Work Experience
2022 - Present
Senior Demand Generation Strategist
Dizzion
Cloud-native DaaS company recognized by Gartner Magic Quadrant
Currently lead full-funnel marketing strategy for this cloud-native DaaS provider, overseeing Web, GTM, lead scoring, and campaign execution. Highlights include a 300%+ YoY lift in pageviews, an 18% campaign conversion rate, and supporting $800K+ in influenced pipeline.
2019 - 2022
Digital Marketing Manager
Chamoy Creative
Full-service agency specializing in bilingual and multicultural campaigns
Led digital strategy across SEO, paid media, and content for Fortune 500 and government clients. Focused on full-funnel execution and analytics, scaling bilingual campaigns that delivered measurable ROI and audience growth.
2015 - 2019
Digital Marketing Manager
Public Alliance
Full-service marketing and public relations agency focused on public-sector and advocacy clients
Owned digital marketing efforts for public-sector clients, driving results through SEO, SEM, website optimization, and email campaigns. Helped expand reach across education and nonprofit sectors with data-backed content strategies.
2013 - 2015
Graphic & UI Design
Monitor Dynamics
Supported UX improvements and visual brand development for access control and security products. Delivered interface concepts, design system components, and creative assets for cross-functional teams.
2012 - 2013
Photography & Graphic Design
US Air Force / Shrapnel Media
Produced visual storytelling assets for military campaigns and internal communications. Focused on creative direction, brand consistency, and multimedia content development across digital and print formats.
Skills & Expertise
Marketing Strategy & Execution
Develop and execute full-funnel campaigns across paid, organic, and email channels to drive qualified pipeline.
Align marketing strategies with ICP, product launches, and sales cycles to support measurable business growth.
Web & UX Optimization
Lead UX and content strategy for CMS platforms such as Webflow, WordPress, and Adobe Experience Manager builds with SEO best practices.
Deliver traffic growth and improved engagement through data-driven content and CRO tactics.
CRM & Lead Management
Integrate and optimize Salesforce workflows with lead scoring models, funnel stage mapping, and lifecycle reporting.
Enhance alignment between marketing and sales through real-time MQL tracking and sync.
Paid Media & Social Advertising
Manage paid programs on LinkedIn, Google Ads, Meta, and programmatic platforms with clear ROI benchmarks.
Launch persona-driven campaigns that exceed CTR and conversion benchmarks across B2B and B2C.
SEO & Content Strategy
Conduct technical audits, keyword research, and on-page optimization to boost organic visibility.
Create content strategies that improve ranking and drive long-term traffic growth across priority pages.
Email Marketing & Automation
Build and optimize nurture flows, one-off sends, and scoring programs in Marketo, HubSpot, and Mailchimp.
Increase open and conversion rates through segmentation, dynamic content, and A/B testing.
Projects
Dizzion
Community First Health Plans
US Army Civilian Corps
SBTI
maryrugraham@gmail.com
Phone
210.788.8575
San Antonio, TX